Jo Malone

Costumer Training Videos

Production: Direction
Cinematography
Sound
Wardrobe
Hair & Makeup
Set Design
Post-production:Edit
Color
Sound Mix
For Jo-Malone’s How-To Videos, East of Normal built the inside of a classic, elegant Jo Malone store, complete with vanity table and striped wallpaper.

Using a handheld camera and utilizing close-ups, director Trevor Undi recreated the intimacy of a clerk-customer relationship. The resulting videos teach staff worldwide about how to package gifts, speak to visitors and recommend scents in a manner befitting a brand that owns the sophisticated retail niche.   

 

Production: Direction
Cinematography
Sound
Wardrobe
Hair & Makeup
Set Design
Post-production:Edit
Color
Sound Mix
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