About

A full-service Creative
Production Studio
in New York City

We haven’t played it safe since the invention of the fax machine. From campaign videos and commercial photography to branding and strategy, we handle all phases of production, end-to-end, for clients whose greatest enemy is the status quo.

Some see the glass half-full.
We see that you need a refill.

Based in New York City, with team members in Miami and Los Angeles.

we produce premium branded and editorial content for some of the world’s most aesthetically-minded brands.

What is this “work” you speak of? The joy of getting to do what we love —plus a never-ending cascade of the finest Colombian coffee keeps East of Normal’s offices buzzing from sun-up to, well, whenever the hell we feel like.

Our team takes pride in the winding roads we took to arrive under this roof. Unconventional backgrounds, unique worldviews, and idiosyncratic taste in the visual arts yields work that simply can’t be matched by those living “by the book.” Put differently: We’re a little crazy. But we’re the kind of crazy that will make you never want to go back to normal.

FOUNDED BY A DUO
OF SIBLINGS

When we started this agency the world was a very different place. Attention spans were getting very short to traditional advertising. The days of sitting through a commercial waiting for your favorite show to come back on were coming to an end. When people drive their cars, they don’t look at the billboards on the highway anymore —they barely look at the road. Their attention has shifted to their phone.

East of Normal was started to create content designed to deliver upfront value to customers and measurable ROI for brands that want to make an impact.

For our efforts, our small shop earned a Webby Award in Best Advertising, Media & PR for Branded Content, sitting comfortably alongside some of the industries biggest names.

Nico

Lili

the coffee

Why would a Creative Agency open a Coffee Shop?

Because coffee fuels our creativity. We brew the best coffee in New York because when we drink it… we need to taste it. This is some serious Colombian gourmet sh*t!

the studio

We work hard —but not 24/7 hard. There are times when our studio is available for rent to creative projects outside East of Normal.

Our vacation is your invitation!